FWIW*, I just stamped my stuff with a Creative-Commons license. You can do it to your stuff too!!!
Well done all involved.
* For What It’s Worth: Why put a licence on my personal ramblings? Ideas above my station? Maybe – but more because they are ‘out-there’ and I might as well as not. The ease of use and clarity of language employed by the Creative Commons license generator means it is a neglible amount of effort for an individual producing their own works to protect them with a licence. Imagine if sites or services that encouraged user-generation of content: i.e. Amazon, AOL or even a major British public-service broadcaster were to allow contributors to self-licence. In tandem with the mass-amateurisation of publishing, this could be profound.