Monthly Archives: January 2002

And the sticklers, those who swim tirelessly against the riptide of Reductio Ad Absurdum… Like Jeff Raskin.

“As a curmudgeon, I am delighted to point out that the popular term, Information Design, is a misnomer. Information cannot be designed; what can be designed are the modes of transfer and the representations of information. This is inherent in the nature of information, and it is important for designers to keep the concepts of information and meaning distinct.”

» | ViewPointz by Jef Raskin
[Via the IAslash]

Hmm. He probably wasn’t the best guy to shed illuminating insights on what the most compelling 3g killer apps would be…

“We have single mode handsets with browsers and we are loading content. You can walk through the streets and call up the weather and download images,”

Seriously though, if they are as far ahead in terms of network roll-out as Candy states in the interview, 3g companies have to start setting expectations with the market of what it benefit it would actually bring to the populace, over and above talking and messenging, which they can already do perfectly well to their satisfaction.

The kinds of dumb commercials they run at the moment, where existing media paradigms are shoehorned into a mobile context dont cut it [watching a horror movie on a postage size screen on a bus? Dear me... Having said that, I’ve been known to watch DivX Buffy episodes on my vaio on a train…]

They have better, genuinely useful and valuable things to offer. They need to build understanding and demand. The competitior landscape is not what it was, so why not lose the paranoia and share some of the more seductive services they’ve all been working on in order to whet our appetite rather than trot out the same old tired cliches?

» | CREATIVE BUSINESS: Can Hutchison make pigs fly ?