Monthly Archives: March 2003

Annabel Else, who worked as project manager and content strategist on the BBCi homepage redesign, has unfortunately had to leave us and is looking for pastures new.

If you need an editorial person with skills in project management, copywriting, editing, usability, content-strategy, metadata, CMS and other workflow related stuff; then go visit her homepage.

File under “Ammo”: a Saul Bass anecdote with which to buttress brand-experience design:

“When my NatWest business cheque book finally did arrive with its tweaked logo and grown-up colours I was reminded of a Saul Bass story which might interest those responsible for the bank’s new look.

When the design legend was invited to refresh the livery and visual identity for a chain of gas stations he drove into one of them to check out the customer experience. The forecourts were filthy, the attendants sloppy and the service virtually non-existent. When he called the client to find out what plans they had to address these issues, he was told not to worry because all that was expected from him was a bright new look and feel. He walked away from the job.”

» Creative Business: Don’t bank on the brand