The BBC’s Director-General (CEO, I guess) has announced a project called Creative Archive:
“Let me explain with an easy example.
Just imagine your child comes home from school with homework to make a presentation to the class on lions, or dinosaurs, or Argentina or on the industrial revolution.
He or she goes to the nearest broadband connection – in the library, the school or even at home – and logs onto the BBC library.
They search for real moving pictures which would turn their project into an exciting multi-media presentation.
They download them and, hey presto, they are able to use the BBC material in their presentation for free.
Now that is a dream which we will soon be able to turn into reality.
We intend to allow parts of our programmes, where we own the rights, to be available to anyone in the UK to download so long as they don’t use them for commercial purposes.
Under a simple licensing system, we will allow users to adapt BBC content for their own use.
We are calling this the BBC Creative Archive.
When complete, the BBC will have taken a massive step forward in opening our content to all – be they young or old, rich or poor.”
There’s a lot of other stuff about the BBC in the press at the moment, which has overshadowed this announcement… but it’s great news.
Brave and disruptive – and will have to be executed as such, with no half-measures or compromises to vested interests, but it’s still great..