The Pantone colour of destruction

Michael Beirut at DesignObserver:

“…at another presentation, I glimpsed what perhaps will be a starting point for a new certainty, perhaps the ultimate one. Michael Braungart, author with William McDonough of Cradle to Cradle: Remaking the Way We Make Things, talked about how graphic designers are contributing to the destruction of the environment. Braungart is not a designer. He’s a chemist. At one point in his presentation, he displayed a chart that described the precise amount of toxic elements in a single ink color. You felt the audience, 2000-plus strong, draw a collective breath. Here, at last, was true certainty: the promise that every piece of graphic design, each an amalgam of dozens of arbitrary, intuitive, ‘gee, this looks right to me’ decisions, could be put into a centrifuge, broken down into its constituent parts, and analyzed for the harm it could do to our environment.”

Best not get started on the ecological impact of the stuff that makes up a typical designer’s computer then…

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