Markets are (too much like) conversations

I think I just got telemarketed over Skype.

Someone I don’t know from Sweden called me and said that he’d made a music track he wanted to play me. I declined as politely as I could and then altered my preferences so that only my buddylist can call me.

As I clicked to confirm I felt a pang of remorse. Maybe this was just a budding musician reaching out across a rich-media-enabled social network to someone he didn’t know to form a connection for a temporary shared enjoyment of some music. It would be ludicrous to think this was some kind of conscious telemarketing effort? What if there is some enterprising Scandinavian marketing services firm clicking down through the public Skype directories calling people up and giving them the sell?

The “media-bleed” from the legacy of phone and telephone marketers coupled with the immersion and intimacy I associated with the acoustic space (computers, desk, chair, speakers, screen) had created a knee-jerk reaction in me.

I felt uncomfortable that I’d felt uncomfortable.

But I didn’t change my preferences back.

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