“Our aspiration is to make it really simple – we have got to make the web as easy as just pressing the red button on interactive TV and I think that is something we can do.
“Clearly those people who have already got broadband are the early adopters and I am not sure they are the people who will tip it for the majority.”
The BBC is also working on other ways to increase consumer interest in broadband. Mr Highfield is considering “broadbanderising” the BBC website, which gets 10m visitors a month.”
“Broadbanderising?” Apart from it being an abomination of a word worthy of Dubya – has this man never heard of Loosemore’s Law? Make the web like TV? I know the BBC is meant to provide stuff the market cannot, but when the market walked away from interactive TV, they might have been on to something. Didn’t he learn anything at his previous companies?
Gah! Why am I letting the BBC still stress me out! I have no words. So I’ll take someone elses:
“He who prides himself on giving what he thinks the people want is creating a fictitious demand for lower standards which he will then satisfy.”
Lord Reith would have made people love the command line, bless ‘im.