“What happens to landmarks when every store is a chain? When we live life at 70 miles an hour we hand our navigation skills over to the government and place our trust in freeway signage. But what about when slow down to 35, stop and go, through the infinite “strip” feeds Americans and their cars?
The preferred navigation is landmark. Follow the river, keep the mountain on your left, turn right at the large oak, veer left at the rabbit rock. Walk towards the walls, through the iron gates, left at inn, right at the bank. Towards the capital, left at the Starbucks, right at the Jamba Juice, you’ll see it right before the B of A… All of a sudden our landmarks are multiplying. And make no mistake plenty of effort goes into making sure those marks are memorable. But anyone who turns at a Starbucks is going nowhere but in circles…”