Digital cocooning

P17 of the June issue of Wired (with Pixar’s “The Incredibles” on the cover) has an advert for a joint promotion between Wired, W Hotels and Apple:

Plug in and play along to your own digital soundscape from W Hotels and iTunes®, the world’s best digital jukebox.

Your W Wired Package includes:

  • High Speed Internet Access

  • Wi-Fi Access in Living Room*
  • 3 iTunes music downloads
  • 3-month WIRED magazine subscription
  • Unlimited local and toll-free calls
  • Plus, Wonderful accommodations you’ll love

I’ve stayed in a W twice (before the taxman gets excited: one night only each time, as a once-a-year treat!) and they are wonderful little coccoons of unreal, luxurious space. More cosy than a Schrager, with just enough ‘ponce-factor’ to let you pretend you are a rockstar, or a secret agent posing as a rockstar, for one night.

As broadband and wifi become as much as a free, expected part of a satisfying hotel stay as a good shower – the next step has to be stuff like this – creating personal, luxurious, digital media cocoon.

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