Red Vs Blue: The air-con con and other microcontent wisdom.

Red Vs Blue

Red Vs Blue folks on the post-production costs of serving content on the web:

“Imagine if the producers and distributors of Spiderman 2 got a bill from the movie theatres for increased air-conditioning because their movie was too popular”

Currently at their talk: “Why Free is a Good Price: The Terrible Business Model of Red vs. Blue” at SxSW.

Another couple of quotes:

“Homestar Runner is really a t-shirt store with a great cartoon attached”

and on bittorrent, not actually saving them costs…:

“We put bittorrent clips out there, received 45000 emails back saying ‘we don’t understand how to use this and I need to see your clip NOW!'”

Very good stuff on the way-new nanoentertainment industry from the trenches of the long tail.

0 comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: