Without warranty, and certainly not a complete record – but here are raw notes from Day One of the DUX 2005 conference:
Dux day one
user steered content
coloursmart app / home depot usa
mr blandings builds his dream home
90% of all paint sales are whites/neutrals
experience model of redecorating/painting process
‘mindsets’ for personas
buying loose diamonds at amazon.com
“i really don’t want to screw this up” = person’s primary thought through this task
cut/colour/clarity/carat-weight = parameters
no way to tell the size/scale
people are scared of getting ripped off, and the system shold be designed to build confidence
(screenshot of really nice ajaxy-slider app)
learn – refine – learn = loop
300% increase in sales.
developed a social network for the designers internally
rapid turn-around of questions answered by the community via rss feeds of queries being posted.
playing on the inherent curiosity of groups about their particpants.
showcase of your own cool stuff- create identity
the paradox of the library
messy libraries vs neat ones…
abe crystal / chapel hill
library as a symbol vs library as working place
messy informally organised personal collections are some times more often used than more organised collections
fred dust / ideo
“it’s not technology unless you’re crawling around on the floor”
started out as a frustrated architect
talk about the difficutly of the word user
design for parlimentary syztem of finland?
empathy as a tool
we need to love our users, not just understand them.
designing for behaviours rather than target markets – psychographics not demographics
storyteller / functionalist / camper
campers are people who NEVER really move in…
design for activities / behaviours and you get more than your target
obsessed with information + people
new products for the NYT – generated from observation of the readers
using eyetracking to establish how people read
arts and leisure section
worked on alexa for brewster kahle
visualisation of large amounts of data for alexa: the collective intelligence of the internet
working on the open library project, that launched last week
understand how others are reading the text
own project: storymixer
also working with plum.com?