“We are boring”

Says John Riccitiello, the new CEO of Electronics Arts

“We’re boring people to death and making games that are harder and harder to play,”

The report by Om Malik goes onto say:

“EA and the video game industry at large has a massive problem: one that of attention. Video games are no longer the only game in town when it comes to digital entertainment. Riccitiello himself says the games are “at risk of being a little less interesting than Facebook and iPods and the next cool cellphone.”

I guess EA need to stop stripmining just one of the rhetorics (play as power), before the others are colonised…

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