Nintendo DS adverts on the tube.

.flickr-photo { border: solid 2px #000000; }
.flickr-yourcomment { }
.flickr-frame { text-align: left; padding: 3px; }
.flickr-caption { font-size: 0.8em; margin-top: 0px; }

Sometimes you have to grudgingly admire the nous of advertisers/marketers.

Reaching out to non-gamers by making a piece of gaming hardware seem appealling by

  1. avoiding all the games industry marketing cliches
  2. making it look (superficially) like a generic advert for pharmaceuticals / insurance / beauty products.
  3. advertising a boredom-destroying device on the tube where people are bored, by giving them something quite dense to read about said boredom-destroying device.

I have yet to see a rash of Nicole Kidman-a-likes on the Central Line however…

0 comments
  1. Kevan said:

    I’m waiting to see one of these displayed adjacent to a “don’t use your expensive mobile phone or MP3 player on the tube, you idiot, someone will steal it” security adverts, but they seem to be buying up entire half-carriages.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: