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Continuous-Partial-Apology, originally uploaded by blackbeltjones.

I switched off everyone outside London at the beginning of the month, in what I now know to be the mistaken belief that the value I was deriving from Twitter was geographically-bounded.

I thought what was near me was signal, as often you could act on it. Y’know: “I’m in town and wondering if anyone wants coffee”

It turns out that nearly no-one I know is in town or wants coffee. It turns out – as so often through the twelve or so years of having a digitally-mediated social life – the noise is the signal.

In fact, the cross-time-zone river of mundanity is much missed in the new gig, where it feels a little wierd to be surrounded by mainly brits after such a long time in a multinational group of designers.

As much as I was convinced otherwise – and against previous experience of lists, forums and other digital communities – it’s as much the psychographic as the geographic, for me at least, with Twitter.

I guess the difference of these presence networks is that they can have the geographic so powerfully nestled at their core. It’s both/and not either/or.

So, I will go grovelling back to those I so swiftly removed a month ago and see if they will take me back…

Here begins the continuous partial apology…